Of ten new hires, two stay
The theory from training fades within a few weeks. The rest learn only on the job and lose confidence with every “no”. A few months later you’re recruiting all over again.
Blow it here.
Not with a real client.
SimSale AI is an AI-powered sales call simulator. Agents practise cold calls, defending their commission and tough objections with a virtual AI client before they get on a real call.
- A safe environment, no consequences
- Instant feedback after every session
- Managers see who is practising and who isn’t
They train with us
600+active users train with SimSale
8000+sales call simulations completed
< 7 minfor one session, feedback included
The problem
Your people know the theory. You pay for their lack of practice with real clients. We change that.
Four things we hear from agency owners and managers on almost every call.
They learn on your most expensive leads
Every objection they haven’t practised means a burnt lead, a cut commission or a non-exclusive mandate instead of an exclusive one.
Another training course won’t fix it
Training tells a salesperson how to run a call. But knowledge without repetition fades within a week, and there’s no way to measure whether anything stuck.
More than ten hours a week spent firefighting
You drive out, fix things, make calls alongside them. It’s the most expensive way to manage a team there is, and the only one you have until you can see who is really practising.
How it works
Four steps, one call a day
Your salesperson picks a persona, makes the call, has the conversation and comes away with something concrete to work on. A full session including feedback takes under 7 minutes. See how it changes the way your team works.
- 01
Choose a scenario
Cold call, defending the exclusive mandate, defending your commission, a buyer call. You set the difficulty level, from a friendly client to an exceptionally tough one.
- 02
Call the persona
Eva is selling a 62 m² apartment in a sought-after part of town and already has two agencies in mind. You talk to her by voice, in real time.
- 03
Get your score
What worked, the minute you made a mistake and what to say next time. Every point refers back to a moment in the recording.
- 04
Call again
You repeat the same scenario with better technique, until it becomes a habit.
You call, get instant feedback and change your habits.
SimSale is a sparring partner for your salespeople. Train first, then face the real client.
Client (AI)
The other agency charges 2%. Why should I pay you more?
Agent
Fair question. Before we compare fees, let me show you exactly what you get for yours.
Feedback after the call
Good that you didn’t drop your fee straight away. Next time, first ask what she knows about the other offer.
Manager panel
Stop firefighting. Hold one well-targeted 1:1 instead
How many hours a week do you lose fixing calls after the fact? You drive out, fix things, make calls alongside them. The manager panel gives you what no training course can: control. You see who has practised, what they struggle with and how their results are improving.
Recruitment
Test a salesperson before you hire them
Instead of asking in the interview how a candidate handles a cold call, simply watch them do one. You enter an email address, the candidate gets a link and calls the persona, and you get the recording and a score.
- 01
You enter an email address
You type in the candidate’s email address and choose a scenario and difficulty level. It’s the same for everyone, so you compare like with like, not impressions from an interview.
- 02
The candidate gets a recruitment task
They open the link on a phone or laptop, with no account to create and nothing to install. The call takes 5-7 minutes and can be done at any time.
- 03
You see how they did
Recording, transcript and scores per area: opening, needs analysis, price objection, close. Plus the moment they lost the client.
The same mechanism works after hiring. From day one, your new salesperson works through realistic simulations instead of listening in on other people’s calls, and you immediately see their progress on the same scenario they did during recruitment. Onboarding that makes people stay, not leave.
GDPR compliant
The hiring decision is not made by the model. The call score is input for your decision, not automated decision-making within the meaning of Article 22 of the GDPR.
Why it works
Salespeople change the habits that decide their results
Real situations from the market
We write scenarios with industry practitioners. Each persona has a concrete reason for selling.
Feedback like a coach would give
After every call: what worked, where you made a mistake, what it led to and what to say next time.
Three difficulty levels
You raise the level as your salesperson improves. The same scenario at a higher level is a completely different call.
A realistic call
You practise the way you sell: by voice, under time pressure. The AI responds like a real client: it brushes you off, negotiates, keeps coming back to the commission.
See who is practising
Team activity, scores, summaries and risk signals. You base your people’s development on measurable data.
See what the manager seesNo rollout, no CRM
Setup takes a few minutes and needs no integration with your system. We process data in line with the GDPR, and the calls never use your clients’ data.
Industries
Real estate is ready to go. Other industries? We’ll build around your process.
Call training works wherever people sell by voice. Today we have a ready-made set of scenarios for real estate, and we launch further industries together with your team.
Ready to go
Estate agencies and agents
Winning listings, cold calls, defending the exclusive mandate, defending your commission rate, working with buyers and talking a seller through a price reduction.
- Ready-made scenarios and difficulty levels
- Manager panel for the whole agency
- Start the same day, no IT rollout
Sample scenarios
Defending the exclusive mandatehard
Cold callmedium
Defending your commissionexpert
Reducing the asking pricehard
“Tom, the other agency charges 2%. So tell me, what exactly am I paying you more for?”
Selling in another industry?
We write scenarios around your process and the way your clients talk. Get in touch and we’ll prepare a demo version.
Developer sales offices
Conversations in the sales office, working with the price list and payment schedule, defending the unit price, closing the reservation.
Let’s talkInsurance
Needs analysis, price and trust objections, upselling, renewal calls.
Let’s talkFinance
Mortgage and financial advice, objections about trusting a broker, comparing bank offers, closing the meeting.
Let’s talkChoose your industry
Have your own process and your own objections? We’ll build scenarios for your team.
Let’s talkPricing
Start with a single call or bring your whole team on board straight away
One-off packages to try the tool for the first time. Subscriptions for teams that want to train every day.
Subscriptions
START package
Recommended for 1-2 agents
Ideal for 3-4 hours of intensive team training
€49.00
Price excl. VAT, VAT added at checkout where applicable
Everything in the one-off packages, plus:
- Onboarding support for your team
- Full call and score history
Most popular
TEAM package
Recommended for 3-4 agents
Provides 10-11 hours of hands-on team training
€139.00
Price excl. VAT, VAT added at checkout where applicable
Everything in the one-off packages, plus:
- Onboarding support for your team
- Full call and score history
GROWTH package
Recommended for 5-8 agents
Up to 23-25 hours of comprehensive team training
€239.00
Price excl. VAT, VAT added at checkout where applicable
Everything in the one-off packages, plus:
- Onboarding support for your team
- Full call and score history
One-off packages
Unused calls in a package expire at the end of its validity period.
1 simulation, one-off
€4.00
Price includes VAT
Get in touch10 simulations, one-off
€32.00
Price includes VAT
Get in touch20 simulations, one-off
€53.00
Price includes VAT
Get in touchEvery package includes:
- Call length depends on the difficulty level
- Detailed feedback after every call
- 24/7 access
A bigger team, a network of offices or another industry?
We’ll prepare a quote, scenarios built around your process and a rollout plan for your whole organisation.
Team
Sales practice meets AI engineering
SimSale is built where two worlds meet: the day-to-day work of an estate agency and building enterprise-grade AI systems.
Maciej Bilski
Co-founder · operations and sales
Practising agent and manager, owner of an estate agency in Warsaw. Responsible for the scenarios and for making the personas sound like real clients.
Adam Dobrakowski
Co-founder · Tech CEO, COGITA
Head of COGITA, an AI software house. Responsible for the technology behind SimSale.
Adam Żurada
CTO
Software engineer with experience at Oracle Labs, Credit Suisse and Swisscom. Responsible for the product architecture and tailoring it to clients.
FAQ
Frequently asked questions
Who is it for: new starters or experienced agents?
Both. New starters get up to speed faster and walk into meetings with ready answers to the typical objections. Experienced agents usually do one call a day to stay sharp and hone their arguments before a difficult meeting.
How is this different from sales training?
Training tells a salesperson how to run a call. We give them a place to practise it before they get on a real one. A boxer doesn’t learn in the ring on fight night. First come weeks of sparring. SimSale doesn’t replace training. It makes sure some of it still sticks a week later.
We have high staff turnover. Will this make a difference?
New starters most often leave because they lose confidence after rejection upon rejection, before they get their first wins. Daily practice on simulations shortens that stretch: their first real “no” is no longer the first “no” they have ever heard.
How much of my time will it take as a manager?
Less than today. Instead of driving out to meetings and making calls alongside your salespeople, you open the panel once a week, see who has practised and what they struggle with, and hold one short 1:1 where you see a risk.
How long does setup take?
6 minutes. You create an account, add your team, and your agents go through a short video guide and their first call. No IT department or rollout project needed.
How much time does training take each day?
One call including the score takes 5-7 minutes. Short enough to fit into the working day, long enough to make a real difference.
Do we need a CRM integration?
No. Getting started requires no integration at all. Integrations are optional and we can add them later if you want to report training results in your own system.
What does the score after a call look like?
Scores per area: opening, needs analysis, price objection, close. Plus, in plain terms: what worked, where you made a mistake, what that mistake cost you in the call and what to say next time.
Is the call by voice?
Yes. You call a persona and talk by voice in real time. The persona reacts to what you say and how you say it. You set the difficulty level before you start.
What does the manager see?
Team activity, number of calls, scores, summaries and an overall "agent insight". So you know who is practising, who is stuck and who is worth your time.
Is our clients’ data safe?
Yes. We process data in line with the GDPR, and the calls never use your clients’ data. You talk to personas, not copies of real people.
Do you support industries other than real estate?
Yes, on request. Today we have a ready-made set of scenarios for real estate. For developers, insurance and finance we write scenarios around your process. Get in touch through the contact form and we’ll prepare a demo version.
What team size does it work for?
From teams of two to four people to organisations with a dozen or more agents. We match the package to the number of people and how intensively they train.
When will we see the first results?
In the first few weeks you’ll see more confidence on calls and the first good-quality listings. Measurable results follow as training becomes a regular habit.
What happens to unused calls?
In one-off packages they expire at the end of the validity period. In the annual package calls are available for 12 months, so you don’t need to watch your monthly usage.
Contact
We’ll build a demo around your sales process
Developers, insurance, finance and any business that sells by voice. Tell us what your sales call looks like and we’ll prepare the scenarios and a demo version.
- 30-minute intro call
- Scenarios written for your process
- A quote and a rollout plan for your team